After making significant investments in their capabilities, a life science services and manufacturing organization needed to create a clear and compelling brand for the services, products and technologies they provide their clients.
To serve the growing biotech segment in the Life Science Market, we supported this organization in defining a market position and developing branding for a new service offering. BizLove created a go-to-market strategy and launch campaign that amplified their integrated service offering. To generate awareness in the market, we developed a fresh new brand and brought it to life through a digital marketing campaign, ongoing media plan and new website. To support their commercial teams during launch, BizLove refined their capabilities presentation with their evolved value proposition to ensure their portfolio was positioned for impact.
Launching the service offering was only the beginning – the new integrated offering required operational changes and new selling tactics. BizLove planned and facilitated a two-day intensive workshop with key cross-functional leaders focused on organizational enablement and commercial readiness for their teams. The alignment that resulted from the offsite enabled teams to develop marketing campaigns that created a cohesive presence in the market and account based marketing strategies that benefited all business units. BizLove’s support culminated in the team’s first showing as an integrated offering at the largest international industry event with an immersive digital experience.