A global healthcare company launched their annual strategy with a new ‘big idea’ that left employees with questions, needing further clarity. They needed a partner that could sit between their strategy and communications teams to extract and simplify the different elements of their strategy. At the same time, they had a desire to re-activate the purpose statement and use it to re-focus employees on what’s truly important.
BizLove supported the team by developing master messaging and deliverables to further refine and clarify the elements of the annual strategy. We then aligned the executive teams around one master story that connected the company’s purpose, culture and strategy so that the different enterprise priorities felt connected to the bigger picture.
Lastly, the global roll-out plan ensured the different functional teams received the unity and clarity they were looking for.