A global B2B manufacturing organization was re-positioning its business into a highly concentrated, high-growth sector. They needed a strategic partner to help them develop a go-to-market strategy, internal roll-out plan, customer/employee value proposition and content packages to support different stakeholder needs. The aim was not only to position them in strategic markets across EU, Asia and the US – but to also create a powerful brand experience for both internal and external stakeholders.
BizLove led the creation of a positioning strategy by audience type, developing customized plans for employees, customers, investors, corporate affairs & the media.
We then supported our client with a tailored communication plan to drive engagement with each unique stakeholder.