Complex Problem
A global B2B manufacturing organization was re-positioning its business into a highly concentrated, high-growth sector. They needed a strategic partner to help them develop a go-to-market strategy, internal roll-out plan, customer & employee value propositions and content packages to support different stakeholder needs. The aim was not only to position them in strategic markets across the EU, Asia and the US – but to also create a powerful brand experience for both internal and external stakeholders.
Simplified Solution
BizLove led the creation of a positioning strategy by audience type, developing customized plans for employees, customers, investors, corporate affairs and the media. To support cross-functional stakeholders, our team developed a go-to-market strategy for commercial teams, roll-out plan for internal communications, customer and employee value proposition and content packages to support each business units’ differing needs. We served as part of the core team within the program management office to ensure continuity across all communications and materials.
Once the repositioning launch was underway, BizLove worked with marketing, commercial and executive communication teams to grow brand presence in high-growth markets. BizLove supported the teams creating event strategies and developing thought leadership content & creative for high-profile industry events. To enable the whole organization to embrace their new position, BizLove supported internal communications and transformation teams with culture activation programs and a monthly company-wide newsletter. Telling the same stories to both internal and external audiences is what truly drove aligned action for this organization.
Real Impact
Most attended company all-hands event of the year
Multimedia press coverage day of launch
High impressions & click rates on organic advertising
Contracted for additional seven months to amplify brand presence
Key Deliverables
Positioning Strategy | Go-to-market Playbook | Customer Value Proposition Definition | Employee Value Proposition Definition | Investor Relations Materials | Press & Social Media Launch Plans | Website Wireframes | Commercial Materials