Complex Problem
A global electronics manufacturer and a data analytics company were partnering to launch a new software start up dedicated to the Semiconductor industry. They needed a partner to help them define their brand positioning, visual identity and then launch the brand in the US market.
Simplified Solution
To begin, we worked with a team of executives to define the market position and CVP. With this clarity, we facilitated the leadership team through an exercise to identify the name and visual elements that became the cornerstones of their brand identity. To prepare for launch, we created go-to-market materials including customer outreach strategy, commercial presentation to support customer roadshows and website to drive awareness. The first phase of the project culminated with the launch of the brand at an industry conference, with the CEO delivering a keynote to officially unveil the platform.
After launching the platform, we continued supporting the team with strategic marketing and communications. We lead further definition of target customer segments, developed a multi-channel marketing & communications strategy, drove creative and content development and supported executive positioning to build awareness. BizLove was also a key partner for the commercial teams, refining materials based on sales feedback as they secured their early customers.
Real Impact
Record-timing brand creation and launch
Press and media coverage during launch week
Orchestrated in-person launch at largest industry event in the US
Key Deliverables
Company positioning & visual identity | Platform Launch Strategy | Commercial Sales Presentation | Website Design, Content & Wireframes | CEO Keynote | Marketing & Communications Strategy