A 10-year-old consulting company hit a record-year (doubled in size) which led to many needs –ultimately sourcing from an identity that they’d outgrown. The immediate ask was to support marketing and communications to recruit top talent in the US to keep up with customer demand.
Starting with the Employee Value Proposition work, we quickly learned how far strategic communications could go for this team. We developed their annual team kick-off materials which naturally led us to articulate their vision and strategy.
With a deep strategic understanding of who they are, it was time to give their team the same strategic clarity and get clear on their purpose and values. We were invited to their company offsite in Europe to support the content creation and facilitation around the culture needed to support their vision. The content we supported spanned two full workshop days. Day 1 focused on their strategic positioning, service offering and vision. Day 2 focused on their culture, purpose and values.