Complex Problem
A 10-year-old consulting company hit a record-year (doubled in size) which led to many needs as they continued to grow and evolve. The immediate ask was to support marketing and communications to recruit top talent in the US to keep up with customer demand.
Simplified Solution
To attract top talent, we starting by defining their Employee Value Proposition. As we used the newly articulated EVP to build recruiting brochures, we quickly learned how far strategic communications could go for this team. We developed their annual team kick-off materials which naturally led us to refine and crystalize their multi-year vision and strategy. The content shared at their kick-off and curated working sessions gave the team a unified picture of their goals for the year and what each individual could contribute to make their vision a reality.
With a deep strategic understanding of who they are, it was time to give their team the same strategic clarity and get clear on their purpose and values. We were invited to their company offsite in Europe to support the planning and facilitation around the culture needed to support their vision. The content we supported spanned two full workshop days. Day 1 focused on their strategic positioning, service offering and vision. Day 2 focused on their culture, purpose and values.
Real Impact
Provided the entire organization with new strategic clarity
Defined purpose and values that the team is aligned with
Favorable feedback on the experience and facilitated workshop
Drove digital traffic to website and supported talent needs
Key Deliverables
Employee Value Proposition Definition & Recruiting Brochures | Category Strategy & Positioning Development | Digital Marketing (SEO & PPC) | 2-Day Employee Offsite – Agenda Planning, Content Development & Facilitation | Purpose & Values Development | Culture Playbook