Complex Problem
A global healthcare company launched their annual strategy with a new ‘big idea’ that left employees with questions, needing further clarity. They needed a partner that could sit between their strategy and communications teams to extract and simplify the different elements of their strategy. At the same time, they had a desire to re-activate the purpose statement and use it to re-focus employees on what’s truly important.
Simplified Solution
The leadership team came with their newly defined strategy. We began by aligning the executive teams around one master story that connected the company’s purpose, culture and strategy so that the different enterprise priorities felt connected to the bigger picture. BizLove supported strategic communicators by developing master messaging and deliverables to further refine and clarify the elements of the annual strategy.
Sharing the organization’s strategy was both a communications and change initiative. We developed a global roll-out plan, starting with 200+ top leaders. To support them in cascading the new strategy to their teams, we developed materials and toolkits to ensure different functional teams received the unity and clarity they were looking for.
Real Impact
Alignment across the executive team
Qualitative feedback that the strategy materials were well received
A newly articulated and activated company purpose statement
Key Deliverables
Annual strategy master messaging | Purpose statement refinement | Communications roll out plan & toolkit